CHEMICAL ROMANCE

From the same team that brought SHAPES, we present you the younger, edgier fashion brand CHEMISTRY, and we're very excited to share the results of the Holiday 2012 ad campaign we did recently.

CHEMISTRY is a for-him-and-her clothing brand targetted for the young-spirited, trendy and playful. The holiday collection comprises of bold colors and chic, cheery prints in dainty florals for fall, and cute heart patterns that were styled a la preppy, androgynous-rockstar, and neo-grunge. Colored trousers and shorts are also abound, as well as coats and blazers that will keep you warm this Yuletide season.

Check out the new ad campaign that we are all raving about that stars Elite Manila models Mark Mc Mahon and Coraleen Wadell (my favorite girl model of the moment), shot by owner Richard Romero (wow boss, you've arrived!), makeup by Bobby Carlos, hair by Mark Familara and styled by MGP (kami ni Geo yun, of course!).

CHEMISTRY is available at SM North EDSA Annex 3/F, SM Fairview 2/F, SM Manila 3/F, SM Sta. Rosa G/F, SM Batangas G/F, SM San Lazaro 2/F, SM Calamba, SM San Fernando. Or go online (www.chemistry-shop.com); Facebook (chemistry) and Twitter (chemistryshop).

_____________________________________________________________________________
Photography: Richard Romero
Art Direction, Post-processing & Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Darrell Justin Bautista
Makeup: Bobby Carlos
Hair: Mark Familara
Models: Mark Mc Mahon & Coraleen Wadell (Elite Manila)









 

BLONDE AMBITION

Supermodel extraodinaire RIA BOLIVAR is the new face of SHAPES Holiday 2012 Billboard Ad Campaign.

One of our favorite models of all time, La Bolivar is having a "Starships" moment, as she channels a skinnier and safe-but-fashionable version of Nicki Minaj with her long blonde straight hairdo. As you would notice recently, SHAPES has turned to Pinay supermodels (Pauline Prieto, Catriona Gray and Jessica Yang were the models last summer) to star in their billboard ads. Isn't that good news for our home-based mannequins?

With a simple concept, basic styling and a plain background used, the primary objective of the ad campaign is to transform Ria into a platinum blonde beauty while stirring everybody into thinking (who sees the billboard when passing by EDSA-Cubao), "Is that Ria Bolivar?" Very simple yet there's something that differs. Nevertheless, Ria has been styled so many ways in her countless pictorials & fashion shows, and this is something that my partner George, I and the whole team believe in to deviate from the others. So whether other people like the look or not, the important thing is that there's a reaction and it's better than none at all. Tama?

This is also the first ad campaign pictorial for our Bossing Richard Romero who also happens to co-own SHAPES with another bossing August Virray. Thanks bosses, as well as to Amphie - working with you all has always been a pleasure.

See the new ad campaign shoot we did below and check out SHAPES branches nationwide. Log on to www.shapes.com.ph or find them at Facebook & Twitter. Also watch out for my next blog feature on their other brand, Chemistry, and the wonderful holiday billboard campaign that we are all raving about.

 

________________________________________________________________________
Photography: Richard Romero
Art Direction & Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Darrell Justin Bautista
Hair & Makeup: Bobby Carlos
Model: Ria Bolivar








DARK HEART

If you're a K-pop fanatic, or if you love something Korean, then you must like the 3rd and last of the series of pictorials we did for SM STYLE MANUAL Vol. 12.

Channelling the K-pop phenomenon and the style they breathe in their music videos, SM MEN'S FASHION joins the bandwagon by tapping Korean male models (who are currently studying here in the Philippines) specifically for this pictorial.

Featuring the Dark Heart collection of Boys Teens Wear for Holiday 2012, turn to the dark side of fashion with slim black silhouettes, leather trims, metal studs, goth-rock and loads of punk attitude. All clothes by MARKUS and TANK JEANS.

Check out the new collection available at SM Department Stores nationwide.



____________________________________________________________________________
Photography: Glenn Peter Perez
Art Direction, Layout & Post-production: Mike de Guzman (MGP)
Styling: George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Darrell Justin Bautista
Makeup: Bobby Carlos
Hair: Mark Familara
Models: Kim Haejin & Min Joon So

INVASION

This is Part 2 of the series of pictorials we did for SM STYLE MANUAL Vol. 12 of SM MEN'S FASHION, and believe me, this is another fave shoot that's worth sharing for all to see (and be amazed with it).

The opening spread seems like a scene from the movie Armageddon, with the models marching on in military fashion. You'll also noticed that we pitted white models versus oriental ones. Quite interesting di ba...

Tough, edgy and back again, fall's utilitarian style in neutral hues and rockstar vibe goes the distance. All clothes by Markus, Tank Jeans and Tee Culture. Style tip: don studded accessories like belts & leatherette cuffs, some medal pins, and get ready to launch a style invasion.

Check out the Holiday 2012 collection of Boys Teens Wear available at SM Department Stores nationwide.



_______________________________________________________________________________
Photography: Glenn Peter Perez
Art Direction, Layout & Post-production: Mike de Guzman (MGP)
Styling: George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Darrell Justin Bautista
Makeup: Bobby Carlos
Hair: Mark Familara
Models: Adriel Bernwaldt & Henrique Reimann (Elite Manila), Kim Haejin & Min Joon So

HE'S ON FIRE

I super love this pictorial of ours (certainly one of my favorites we did for the whole year) - from concept to styling to photography to post-production, not to mention model Adriel's enviable long blonde extensions, slim frame and effortless stance - overall, this is a visual firestarter!

And of course, you won't believe this shoot is a part of a series of images included in the latest SM STYLE MANUAL (Vol. 12 to be exact, and was included as inserts in Esquire and FHM issues this month) featuring different fall/winter trends from SM MEN'S FASHION. This is just so conceptual, very editorial in approach, that I believe most of you will burn (with satisfaction, for sure).

So, expect sparks to fly when real men wear pink - especially when styled with modern sporty aesthetics. See this part 1 of the pictorial we did and get oh soooo tickled pink. :-)

All clothes from MARKUS, available at the Boys Teens Wear section in SM Department Stores nationwide.




________________________________________________________________________
Photography: Glenn Peter Perez
Art Direction, Layout & Post-production: Mike de Guzman (MGP)
Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Darrell Justin Bautista
Makeup: Bobby Carlos
Hair: Mark Familiara
Models: Adriel Bernwaldt & Henrique Reimann (Elite Manila)

BOYFRIEND

These boys are NOT Justin Bieber-types - oh puhleez, hell no!!! But if they were your boyfriend, you'll never let them go...

This Holiday 2012, SM MEN'S FASHION brings you the most exciting trends from Boys Teens Wear. These are the kinds of clothes that give warmth during malamig na Pasko. These are the looks that your boyfriend should try on and be the coolest guy in every Christmas party that you both are attending together. Or yet, these are the pieces that would impress when you present your guy to your parents and relatives during family reunions.

From neutral shades of brown and khaki with hints of rocker and military chic, to slim black and whites with leather appeal and gothic edge, there are endless ways to rock your clothes and be the ultimate dream boy this holiday season.

See the new SM Boys Teens ad campaign below:



  

Clothes from Markus and Tank Jeans. Check out the new collection of SM Boys Teens Wear at SM Department Stores nationwide.



__________________________________________________________________________________ 
Photography: Jo Ann Bitagcol
Styling, Layout & Art Direction: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Darrell Justin Bautista
Makeup: Bobby Carlos
Assisted by: Ria Aquino
Hair: Jaime Sy
Models: Nat Kiefer (Mercator), Adriel Berwaldt & Gonzalo Mena (Elite Manila)
 

SOLE SEARCHING

Different men's footwear trends this holiday season make us shoe-shopping fanatics get itchy with inexplicable anxiety. Such assortment. Such diversity. But not enough time to shop. Good thing, MILANOS SHOES has narrowed down the options with its highly affordable new collection that sums up the latest footwear trends for stylish men this Holiday 2012:


a) Trendy Brogues & Patent Laceups

b) Thick Rubber & Colored Soles






c) Colorful Driving Flats





d) Casual Suede Slip-ons
 




e) Classic Formals


 
 
Styles may vary per store. Check out MILANOS Holiday Collection available at SM Department Stores nationwide.
 
 

 
_________________________________________________________________
Photography: Xander Angeles
Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Darrell Justion Bautista
Makeup: Bobby Carlos
Hair: Jaime Sy
Ad Agency: Adfolio



 
 
 
 
 

JETSET APPEAL

Most of you must have seen PARISIAN's new collection in a fashion show held recently during the Philippine Fashion Week. Now, get wowed even more as I share in this blog the new Holiday 2012 Ad Campaign and catalogue shoot that Geo and I, plus the whole Parisian's creative team, are extremely proud of.



JETSETERA. Photographed by Xander Angeles. Styling by Mike de Guzman & George Palmiano (MGP). Assisted by Sheila Marie Danipog & Darrell Bautista. Makeup by Bobby Carlos. Hair by Jay Wee. Model: Nia (Elite Manila). Clothes by Rica Rico.

With aspirational looks that takes you around the globe, PARISIAN steps ahead with a series of pictorials and rousing new bags & footwear style with jetset appeal. Fans of PARISIAN would love the collection divided into these categories: Russian Military, European Courtier, Oriental Chopine and Neon District.


A. RUSSIAN MILITARY
Command authority and look fierce. Warm up with military-like boots inspired by Russian winter wear.

Photographed by Xander Angeles. Styling by Mike de Guzman & George Palmiano (MGP). Assisted by Sheila Marie Danipog & Darrell Bautista. Makeup by Bobby Carlos. Hair by Jaime Sy.

B. EUROPEAN COURTIER
Be the belle of the ball in these royal-inspired courtier pumps in velvet or metallics.

Photographed by Filbert Kung & Glenn Peter Perez. Styling by Mike de Guzman & George Palmiano (MGP). Assisted by Sheila Marie Danipog & Darrell Bautista. Makeup by Bobby Carlos. Hair by Jaime Sy.

C. ORIENTAL CHOPINE
From delicate flower prints to teasing tassel details, these Chopine platforms highly exhibit Oriental influence.

Photographed by Filbert Kung & Glenn Peter Perez. Styling by Mike de Guzman & George Palmiano (MGP). Assisted by Sheila Marie Danipog & Darrell Bautista. Makeup by Bobby Carlos. Hair by Jaime Sy.

D. NEON DISTRICT
High-intensity, neon-infused footwear are sure to inject holiday cheers throughout the year. These bold, bright statements reflect your happy spirit.

Photographed by Filbert Kung & Glenn Peter Perez. Styling by Mike de Guzman & George Palmiano (MGP). Assisted by Sheila Marie Danipog & Darrell Bautista. Makeup by Bobby Carlos. Hair by Jaime Sy.

 
E. PARISIAN BASICS, BAGS, FLATS & BROGUES 
Extra bonus! These footwear and bags are specifically designed for your everyday casual getup. 

(Outfit by Vina Amor Lim)

(Outfit by Vina Amor Lim)

Photographed by Niko Villegas. Styling by Mike de Guzman & George Palmiano (MGP). Assisted by Sheila Marie Danipog & Darrell Bautista. Makeup by Bobby Carlos. Hair by Jay Wee. Ad Agency: Adfolio.

 
Check out the new holiday styles from PARISIAN available in all SM Department Stores nationwide.