SUMMER FEVER WITH COCO MARTIN

No more teasing and guessing this time - I am sure that lots of people who travel through EDSA everyday have now seen WADE's new billboard ad campaign starring the hot and controversial COCO MARTIN. Isn't summer already feverish enough to add a sizzling male actor as the brand's first celebrity endorser?

I have to tell this, George and I, especially George, are huge fans of Coco. We belong to those people - girl, boy, bi, bakla, tomboy - who would swoon, giggle and get smittened with Coco's boyish grin and very kilig Pinoy charm. Hailed as the king of local Indie films, Coco has developed into more dramatic, serious and character roles, making him hotter and more versatile than ever! When WADE's owner, Ms. Bogs Lee called us to style for this shoot, it was more than a project - it was a indeed blessing, a wonderful dream that came true!

Please check out WADE's summer ad campaign and just like us, go loco over Coco Martin! Wade branches are located at Trinoma, SM Mall of Asia, SM Megamall, SM North EDSA, SM Manila, SM Clark, SM Southmall, SM Cebu, Ayala Center Cebu, Glorietta 3, Marquee Mall, Eastwood Mall, Market Market, The Shops Greenhills, Robinsons Place Manila and Robinsons Galleria. Or visit http://www.wade.com.ph/.