From the same team that brought SHAPES, we present you the younger, edgier fashion brand CHEMISTRY, and we're very excited to share the results of the Holiday 2012 ad campaign we did recently.
CHEMISTRY is a for-him-and-her clothing brand targetted for the young-spirited, trendy and playful. The holiday collection comprises of bold colors and chic, cheery prints in dainty florals for fall, and cute heart patterns that were styled a la preppy, androgynous-rockstar, and neo-grunge. Colored trousers and shorts are also abound, as well as coats and blazers that will keep you warm this Yuletide season.
Check out the new ad campaign that we are all raving about that stars Elite Manila models Mark Mc Mahon and Coraleen Wadell (my favorite girl model of the moment), shot by owner Richard Romero (wow boss, you've arrived!), makeup by Bobby Carlos, hair by Mark Familara and styled by MGP (kami ni Geo yun, of course!).
CHEMISTRY is available at SM North EDSA Annex 3/F, SM Fairview 2/F, SM Manila 3/F, SM Sta. Rosa G/F, SM Batangas G/F, SM San Lazaro 2/F, SM Calamba, SM San Fernando. Or go online (www.chemistry-shop.com); Facebook (chemistry) and Twitter (chemistryshop).
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Photography: Richard Romero
Art Direction, Post-processing & Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Darrell Justin Bautista
Makeup: Bobby Carlos
Hair: Mark Familara
Models: Mark Mc Mahon & Coraleen Wadell (Elite Manila)
If you're a K-pop fanatic, or if you love something Korean, then you must like the 3rd and last of the series of pictorials we did for SM STYLE MANUAL Vol. 12.
Channelling the K-pop phenomenon and the style they breathe in their music videos, SM MEN'S FASHION joins the bandwagon by tapping Korean male models (who are currently studying here in the Philippines) specifically for this pictorial.
Featuring the Dark Heart collection of Boys Teens Wear for Holiday 2012, turn to the dark side of fashion with slim black silhouettes, leather trims, metal studs, goth-rock and loads of punk attitude. All clothes by MARKUS and TANK JEANS.
Check out the new collection available at SM Department Stores nationwide.
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Photography: Glenn Peter
Perez
Art
Direction, Layout & Post-production: Mike de Guzman
(MGP)
Styling: George Palmiano
(MGP)
Assisted by: Sheila Marie Danipog &
Darrell Justin Bautista
Makeup: Bobby
Carlos
Hair: Mark
Familara
Models: Kim Haejin & Min Joon So
I super love this pictorial of ours (certainly one of my favorites we did for the whole year) - from concept to styling to photography to post-production, not to mention model Adriel's enviable long blonde extensions, slim frame and effortless stance - overall, this is a visual firestarter!
And of course, you won't believe this shoot is a part of a series of images included in the latest SM STYLE MANUAL (Vol. 12 to be exact, and was included as inserts in Esquire and FHM issues this month) featuring different fall/winter trends from SM MEN'S FASHION. This is just so conceptual, very editorial in approach, that I believe most of you will burn (with satisfaction, for sure).
So, expect sparks to fly when real men wear pink - especially when styled with modern sporty aesthetics. See this part 1 of the pictorial we did and get oh soooo tickled pink. :-)
All clothes from MARKUS, available at the Boys Teens Wear section in SM Department Stores nationwide.
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Photography: Glenn Peter Perez
Art Direction, Layout & Post-production: Mike de Guzman (MGP)
Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Darrell Justin Bautista
Makeup: Bobby Carlos
Hair: Mark Familiara
Models: Adriel Bernwaldt & Henrique Reimann (Elite Manila)
