Monday, July 23, 2012


There's something about young men and their denim pants - there oozes lots of titillating appeal! The favorite clothing staple for casual moments, jeans have evolved when it comes to cut, wash and design. And if it fits perfectly, it must be sexy!

Set to stage a modern denim revolution, SM MEN'S FASHION adds another line of jeans for all you denim-mongers. TANK Jeans is not just comfy and edgy - it's very sexy and very NOW. Definitely for all the young style rebels with spunk and rockstar edge!

From blue washes to darker shades of gray, slate and even black, TANK Jeans is ready to conquer and set your world on fire! See the ad campaign pictorial we did below, and feast your eyes on a bevy of hot, gorgeous, young men in hellishly-delicious jeans!

TANK Jeans is available at the Boys Teens Wear Section of SM Department Store nationwide. For more info, like their Facebook page, 'SM Boys Teens Wear Department'.

Photography: Frank Hoefsmit
Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog
Makeup: Bobby Carlos
Hair: Jaime Sy
Models: Diego Furoni (IM Agency), Gonzalo Mena (Elite Manila), Nat Kiefer (Mercator)
Ad Agency: Adfolio

Tuesday, July 17, 2012

Have a SLICE!

We've waited for almost an eternity (exag!) for this to come out, and finally - thank God! - we will be able to see the work we've done for the newest magalogue in town called SLICE.

The SLICE of life: Dual covers for the newest magalogue a) Product shot curated by Marlon Lacanilao and Bonnapart Galeng, photographed by Diego Lorenzo Jose; 2) Gwen Ruais on the cover, featuring Alchemy's yummy macaroons by Meryl Candice Go.

Now, my partner George and I understand the long process of doing the magalogue layouts - the first issue must look perfect, for Editor-in-Chief Ric Gindap is a perfectionist himself. We were wowed by the cover design, it's sleek and genuinely modern, very crisp and intelligently gathered all together.

From the same team that brought you MONDAY Magazine, our experience with SLICE is almost a reunion with old comrades Sir Ric, fashion editor Bonnapart Galeng, art director Marlon Lacanilao, HMUA Fred Penales of Hairshaft Salon and cover girl, Ms. World 1st Runner-up 2011, Gwen Ruais. SLICE is published by Altodesign, and you can get it for free in various high end shops, restaurants, hotels, coffee shops and other lifestyle establishments - very soon.

According to Sir Ric, SLICE started when they had an opportunity to collaborate with jewelry designer Wynn Wynn Ong's friends, Steve and Malou, who asked for his help in creating their products' magalog. Here are a few pages of the major layouts we did with delectable macaroons which got color-coordinated with high end chairs and home accessories along with a variously stylized Gwen Ruais.

Sweet Girl. Candice Go of Alchemy macaroons.

I can still remember how Gwen looked at me (as if crying for help) when we had her hair messed up and multi-colored, hehehe. Color-blocked geometric dress with leather patches by NOELLE LLAVE (to order at 09175023617)

Green with envy. Lime green short dress by ROLAND ALZATE (to order at 09178744600); Black X-belt by NOEL CRISOSTOMO (to order at 09178001622); Earrings and necklace both by FIRMA (Greenbelt 3).

Yellow Fever. Black draped long dress, yellow vest and belt, all by NOEL CRISOSTOMO (to order at 09178001622); Black platforms by JANYLIN (Glorietta 5).

For those who want to download the entire magazine for free, please LIKE this link:

Photography: Jar Concengco
Creative Direction: Ric Gindap
Layout & Art Direction: Marlon Lacanilao
Styling: Mike de Guzman and George Palmiano (MGP)
Assisted by: Sheila Marie Danipog
Hair & Makeup: Fred Penales (Hairshaft Salon)
Model: Gwendoline Ruais
(On the cover: Ivory vest top & gray skirt, both by
Xernan Orticio at Myth Greenbelt 5; Leatherette cuff by
Noelle Llave; Earrings by Firma)

Monday, July 16, 2012


It seems that VEEJAY FLORESCA has gone way beyond his contemporaries at Mega Young Designers Competition and Project Runway some few years back.

The petite young designer doesn't have to win those big design competitions; he has made a name for himself. Being a lover of fascinating beauty and exciting fashion, Veejay is one of the designers of this generation to turn to when it comes to extravagant evening concoctions to whimsical wedding delights.

This season, Veejay is tickled pink with a lovely new lookbook that emphasizes on some of his ultra-feminine couture creations. The all-pink collection of long dresses is a refreshing color trend to uphold in this time of the year with mostly dark clouds and scattered rain showers. From frothy to slitted to sheer to extreme volumes - Veejay's elegant statement will definitely make women wearing his gowns feel pretty and delicate like blushing roses in bloom.

For orders and inquiries, you may reach VEEJAY FLORESCA at 9194086 (office) or +639175013535 (mobile). Email at

Photography: Derf Palileo and Ton Palabrica
Makeup: Ana Isip
Hair: Dave Grona
Model: Catriona Gray (IM Agency)


Wednesday, July 11, 2012


When you say designer collaboration, this is certainly one of the best (and most creative) I've seen this year - HAPPY ANDRADA x BREADTALK.

Nope, the talented young designer didn't bake her own bread... or pastry or cake for that matter. Happy did the "bread talk" by whipping up couture creations made out of abaca and carton boxes that were made to look like varieties of bread. Yummy!

Photos from Happy Andrada's Facebook page

Actually, let me correct myself. Happy won a design contest launched by BREADTALK. The mannequins wearing her winning pieces are now on display at their Market! Market! branch. Happy is just winning a lot of competitions here and abroad lately!

Photo from BreadTalk Philippines FB page

Now, can't wait to have my fave fire floss - 50% fire & 50% floss! Etchos!

Photo from BreadTalk Philippines FB page

Monday, July 9, 2012


Ohemgee, I think I had been quite detached lately - of all places I'll find our styling work for Chalk Magazine, it wasn't in the magazine itself but somewhere in the internet!

On Slater: Striped knit top & shoes both by MUNDO at The Ramp, Crossings; Slim blue trousers & white dress shirt with printed collar, both by JINGGO INONCILLO (09175251990).

I had been looking forward to seeing this pictorial we did with SLATER YOUNG. Too bad, it came out last June and I was caught unaware of it. Maybe I'll call the ever-lovable Toff de Venecia (Lifestyle Editor of Chalk) for a copy. Can't miss out on having a memorabilia with a cutie like Slater!

In a pictorial that features two Siberian Huskies (I love dogs!), Chalk sees Slater as a pack leader. As you know, the Pinoy Big Brother grand winner is fast gaining a tumultuous fan base. Aside from the fact that he's cute and styled clean, Slater is very nice and cheery, ever smiling like a cuddlesome boy. Although I think he has grown thinner after bagging the PBB title (perhaps due to stress inside Kuya's house?), I do hope Slater becomes successful in his entry to local showbiz.

Slater Young with the whole creative team

The PBB grand winner with our styling assistant Sheila Marie Danipog

Sorry for the blurred pic, it's me with Slater - both in stripes!

Although it's no longer meaningful to tell you all to grab a copy of Chalk featuring Slater, I simply want to share this unforgettable experience. Thanks particularly Christopher de Venecia, we look forward to our 3rd styling job for Chalk!

Photography: Joseph Pascual
Styling: Mike de Guzman (MGP)
Assisted by: Sheila Marie Danipog
Grooming: Joyce Platon & Roy Cervantes

Monday, July 2, 2012


Fall in line. Take a pick... SM MEN'S FASHION is giving you a helluvah feast you can't resist this midyear season.

Now on its 3rd year, JUST DELIVERED JEANS is back to tickle everyone's fantasy and oh yes, that silly wild imagination of yours. Whether it's the jeans or the gorgeous male hunks of SM MEN'S FASHION, going feeding-frenzy-galore has gotten sexier, steamier and mighty meatier!

Well, this kind of smorgasbord doesn't happen all the time - we don't grow topless, ripped models in edgy, fashionable jeans on trees and pick them when they're ripe, right?! The JUST DELIEVERED JEANS (Year 3) festival runs from June 16 to August 31, 2012 with denim choices ranging from in-house brands Markus, Tank and V+, along with consignor brands Lee, Lee Pipes, Lee Cooper, Tribal, Von Dutch, Wrangler, Dickies, Freego, Jag, Jag Thug, Levi's and Petrol.

What are you waiting for, attack now! Isa-isa nga lang, please!

Like SM MEN'S FASHION and SM BOYS TEENS WEAR at Facebook and get hooked with further details.

Photography: Jo Ann Bitagcol
Videography: Mau Aguasin
Styling for Menswear: Luis Espiritu
    Associate Styling: Rudolph Leonor and Mikka Velasquez
Styling for Boys Teens: Mike de Guzman & George Palmiano (MGP)
    Assisted by: Sheila Marie Danipog
Makeup: Bobby Carlos
    Assisted by: Ria Aquino
Hair: Jaime Sy & Bea Misa
Models for Menswear: Hideo Muraoka & Daniel Matsunaga (Mercator); Benjamin Tang (Reco); Zaydan Timpani & Pedro Mologni (IM Agency)
Models for Boys Teens: Nat Kiefer (Mercator); Diego Alves Furoni (IM Agency); Samir Ayeb (Reco); Gonzalo Mena (Elite Manila)
Ad Agency: IXM