Sunday, May 20, 2012

COME ON OVER, BABY! The Boys of SM Men's Fashion S/S 2012 Ad Campaign - Part 3

I know, the unpredictable, torrential rains in the month of May signals the end of summer. But still, the heat is excruciating; it just seeps thru the bones! There may be pouring rain, but it still feels like summer with all the prickly heat sensation itching all over the body.

I know, too, that I kept this post very long that many of you might react to thinking, "isn't this over yet?" But sorry, I think this is the best part of our styling/art direction job for the summer ad campaign of The Boys of SM Men's Fashion - the last of the series. See for yourself and agree with me - aren't these boys just delicious?

The concept for this series revolves on looking rich, snooty and pumped-up gorgeous while soaking under the heat of the sun. Shot entirely in the white sandy coast line of Boracay, you know, sunbathing never looked this enticing! Bold colors, bold prints... don't you wish these boys were bold, too?

Visit the Boys Teens Wear Section of SM Department Store nationwide. Or check out their Facebook page, SM Boys Teens Wear, and like.

Photography: Jo Ann Bitagcol
Art Direction & Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog
Makeup: Ria Aquino
Hair: Jaime Sy
Models: Robson Guaragni (IM-Models), Pedre Dutra (Reco) &
Nathaniel Kiefer (Mercator)
Ad Agency: Adfolio

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