SOLO RENDITION

So here we are again… May 2010 means Pinoy election fever (the automated version). As politicians bolster their crazy asses to impress voters in the final stages of their campaigns, we seem to be bombarded with nationalistic themes left and right, evoking Pinoy patriotism and sparking hope that will result to much-needed change.


Demonstrating that same blazing Filipino spirit, SOLO (the cult brand from the same company that brought Freeway and Ensembles) prides itself with the launch of “Old Manila” T-shirt series last year. Graphic-printed shirts depicting Manila during the colonial era take us back to memory lane with Filipino heroes, artisans, governadors, guardias civil, architectures, etc. – all but affluent display of Filipino history and culture during the Spanish times.


Wearing the Old Manila Collection is a cool way to remind all of us of our rich heritage, and the collages of graphics are the spruced-up, modern way for youngsters to embrace the past. Such nationalistic statement led to SOLO’s groundbreaking online collaborative poster-making contest with a search for SOLO’s new faces, with winners announced just recently.


SOLO’s Discover You! Show Yourself! promo required a collaborative team composing of amateurs – a model and a graphic artist or stylist – to come up with their photographic, vintage and patriotic rendition of the brand while wearing an Old Manila shirt. From more than a hundred of entries, two posters emerged as grand winners.


For the Male Poster Category, the winner is “I Can See You” (Model: Jaggy Tallada and Artist: Simon Agregado). On the other hand, the Female Poster Winner is “Reflections” (Model: Jhoanna Flor and Artist: Alexis Fusilero).

“I Can See You” (Model: Jaggy Tallada and Artist: Simon Agregado) bagged the Best Male Poster Category

“Reflections” (Model: Jhoanna Flor and Artist: Alexis Fusilero) won the Best Female Poster Category

 

Winners were chosen based on combined scores from online voting and Solo’s criteria. Models of the winning posters are the now the new faces of Solo, and the winning posters will be featured on walls of all Solo stores nationwide! All winners received cash prizes, gift certificates from Solo, Casio G-Shock from Time Depot and a feature spread in The Philippine Star Supreme Section.

Here are some pictures of the winning models as published in The Philippine Star:

To know more of the contest, visit the contest site at: www.solo.com.ph/postermaking.