Friday, May 7, 2010


X marks the spot – that is, at Cubao Expo, the haven for indie designer finds and cult brands. In a community highly influenced by various arts, photographs, poetry reading, rock music, upbeat fashion and all sorts of creative stuff, style plus shopping, at most times, become STOiC.

Spearheaded by colleague Ieth Inolino with Jonah Guzman, STOiC is a clothing brand for women with icy glare, statuesque frame and strong fashion intellect. With relaxed, calm, and unruffled style sense, STOiC offers laidback sophistication that’s not too heavy on trends and not too conventional either, breeding a style that’s all your own.

With clothes that take you from a day at work to a night out with friends, increase your glam appeal with this new looks only from STOiC:

Play up this Obama shirt dress with uneven edges by putting on a striped cropped jacket for a guaranteed conversation topic.

The world tonight is yours in a ruffled top and a sequined mini skirt.

Go bolder with a leather mini dress and a padded shoulder jacket that will surely turn heads in your direction.

Take the floral trend in a new spin and pair it with high-waist pants for a casual elegant look.

Experiment with silhouettes and cuts through layering and asymmetrical cuts.

Say fierce anew in this tribal-printed one-shoulder dress.

STOiC is located at Cubao Expo (previously Marikina Shoe Expo), Araneta Center, Gen. Romulo Ave., Cubao, Quezon City. Log on to for more shopping information.


  1. statuesque frame--not me.:p
    i like the Obama shirt!

  2. ate lun, u can always work naman on a certain look eh... the important thing is that u look and feel good on it, and u have fun wearing it! go and buy the obama shirt dress and style it to make it your own!!! :-)