Part of what’s good about being Pinoy is helping others for a good cause.
Throughout history, Filipinos have learned to struggle and survive during hard times and calamities, and reach out to those who are in need.
Even local fashion, surprisingly, has found its way to bring good deeds. We’ve always known this industry as cold, numb, irreverent – a dog-eat-dog world of full of cunning bitches. Good thing fashion still has a heart in designers like Rajo Laurel (who engaged the women of Payatas to produce environment-friendly and fashionable products by weaving bags from scrap cloth) and Puey Quinones (taught prison in-mates how to earn extra thru dressmaking, hand painting and some beadwork).
Last May 20, KULTURA FILIPINO of SM found its niche in giving light to the poor when it launched Crafts for a Cause, a program that puts the heart into retailing with products from livelihood programs from non-profit organizations. These products are made by underprivileged members of society trained by various foundations through livelihood programs aimed at enriching their lives and making them self-sufficient.
When you shop at Crafts for a Cause at the Kultura Filipino store at SM Makati, you will not only support these livelihood programs, but also discover wonderful items from all over the Philippines.
Channel your inner Filipino vibe and be amazed with ethnic-inspired crafts from cultural minorities: woven mats, colorful fans, and accessories by the sea-dwelling Samal Bajau tribe of Basilan through the Claret Samal Foundation; Ifugao inspired accessories and trinkets made by livelihood programs by Cordnet in the Cordillera region; and carved wooden items from the Palawan NGO Network, Inc.
So fellow fashionmongers, help uplift lives by supporting Filipino products. Shop with a heart in KULTURA FILIPINO’s Crafts for a Cause beginning May 20 at Kultura Filipino’s store in SM Makati. Other Kultura Filipino stores are located at SM Megamall, the Block at SM City North EDSA, SM Mall of Asia and SM City Cebu, as well as selected SM Department Stores nationwide.