Tuesday, March 16, 2010


OK Joubert, I must admit I can no longer stand this kind of summer heat brought about by the pestering El Nino phenomenon (does it always have to be present during summer and wreak havoc everywhere?). Add to that the escalating 2010 election madness, I just know I am experiencing some sort of a heat stroke! With your invitation to visit Cold Rock and have some of your tempting, precious ice cream, hell yeah, I am already smiling with the thought of giving in!

Cold Rock Ice Creamery is Australia’s leading homegrown super premium ice cream brand. With the opening of its first branch at the Fort Strip Mall at Bonifacio Global City, Cold Rock introduced Filipinos to the ultimate experience via its unique and exciting “mix-in” concept “that allowed customers to dream up their own ice cream creations and watch their frozen treats come to life right before their eyes”, says Joubert Yao, Marketing Manager of Cold Rock Philippines.

At Cold Rock, customers get to choose their favorite ice cream flavors and select the mix-ins that they would like to have. Mix-ins are fruits, confectionery and pastry treats that a person can pick to customize his/her ice cream concoction, like imported Australian fudge, candies and berries to classic Filipino favorites Chocnut and choco mallows! The customer’s choice of ice cream and mix-ins are then mixed and smashed on the “Cold Rock,” a patented frozen granite slab that prevents that ice cream from melting during the fun mixing process.

Cold Rock is made from the finest Australian dairy and ingredients, ensuring only the very best quality ice cream in terms of taste and creaminess. The brand has over fifty flavors and carries an even wider variety of mix-ins that is regularly added to – a great way to cool us down this summer!

Since the brand was founded in 1996 in Queensland, Australia, Cold Rock has grown to seventy stores in Australia alone. Cold Rock now has franchises in the Middle East, Singapore and Indonesia. In the Philippines, customers can enjoy Cold Rock ice cream at convenient locations at The Fort Strip Mall, Greenbelt 3, and Trinoma.

Alright Joubert, as you promised, gimme my Cold Rock now! Calling on Mela, Mayone, Geo and Patrick, too!

It's fruits galore with FRUITY FROST.

CHOCOLATIER is an overload for real choco lovers.

No reason to feel bitchy with PEACHES n' CREAM.

It's very tempting, it's BERRYLICIOUS!

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