Saturday, March 20, 2010


As we enter a new decade in fashion, SHAPES has rediscovered that less is more all over again for summer. Beyond the frills, bold patterns and flower blooms prevalent during this hot season, the local brand goes back to ever-reliable white pieces that usher in fresh sophistication. There are easy, breezy tops with Safari vibe, to pretty small dresses with some embroidery, and long, sexy pieces that billowed and frilled.

Check out the new ad campaign of SHAPES with celebrity sisters Toni & Alex Gonzaga (billboards scattered at Guadalupe, GMA-Kamuning, Cubao-Edsa and C5), which was shot entirely at Tagaytay Highlands. For SHAPES, summer is blistering hot - but donning white is simply cool.

Sisters Toni & Alex are both radiant in their respective white ensembles.

Spice up your white dress shirt and make it look Safari-inspired with a khaki bottom.

Toni looking fresh and sophisticated in this white dress with embroidered patterns.

Alex blooms in this white peasant top made spunkier with simple colorful layering.

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