As usual, my partner Geo's very keen eyes alerted me to COCO MARTIN's latest billboard ad for BENCH. Ay mali, HERBENCH pala!
Having worked with Coco for WADE last summer (the on-going billboard ad stands at EDSA), we have noticed the familiar pose with a girl model at Coco's back. See Wade's ad campaign below:
Looking closely, let's compare both ads side-by-side:
Almost the same, di ba?! I certainly don't know what's with Coco's batok and likod - both ads have a girl model na feel ang likod niya at nakapikit effect din. Coincidence or not, Coco Martin's back is now the hottest place on earth to lean on!
On a side note, the Oh-la-la deo-spray ad by HerBench seemed incorrect with the caption "Captivate him" - it's pretty obvious that the girl has gotten more captivated with Coco's batok than the other way 'round.
Basta vekis, judge for yourself!