Monday, August 2, 2010

RETAIL WARS: BATTLE OF THE SALE WINDOWS

Hello vekis, have you gone shopping recently? George and I were both exalting in tremendous joy with the sale madness going on this midyear. Despite the busy schedule, we made it a point to buy really nice things at reduced prices while pulling out clothes on the side for our upcoming pictorials. With all the stresses and hardwork going on, it always feels good to buy a little something extra!

Lucky enough, we were able to shop around during the last few days of the midseason sale. Some retail stores, though, have extended their sale dates until mid-August.

On a side note, we particularly loved the sale items at TOPMAN. George couldn't seem to get hold of himself and stashed the cash with items already at 1/2 the price  with corresponding Buy One Take One promo. That means, you buy an item at 50% off, and get another for free. Where on earth can you avail such amazing fabulous treat!

Going around Greenbelt 5 and SM Mall of Asia, let us see how retail shops faired in luring customers to come in with their sale window designs:


WHEN COLORS DO THE TALKING: CELINE takes the top spot for the most creative sale window as it veered away from the usual red sale colors by using brights and attracting customers with 50% off delight on all items.



HOT PURSUIT: A searing sale window signage by TERRANOVA in hot orange with in-your-face up to 50% off sale offering.



IN FULL CIRCLES: My former baby brand WADE looks good in red round sale signages while my partner George hunts for good finds.



BLUES CLUES: PAUL SMITH keeps its window simple, modern and cool.

 
RED HOT: MANGO's lipstick-red sale stickers are smoochingly irresistable with upto 50% off on select items.



ELECTRIC YOUTH: Young and fun sale window contrasts F&H's modernist interior with a violator sticker that envelopes its glass facade. 



BLAST FROM THE PAST: ZARA is always the place to go during sale events even if the brand recycles its sale signage.



INTO THE DARK: ARROW goes for eclectic black for its 10th Anniversary sale.



BOLDER THAN YOU: IZOD opted to announce its sale in bold red caps with upto 50% off - very simple and direct.


HARD SELL: A sales personnel from MANEL'S does beyond the call for duty by relentlessly calling customers to come inside the store. Talk about hard times!


While some stores are still at it, go to the malls and help the economy by shopping wisely!




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