SLIM SHADY

I must say, more than knowing that it's RAJO LAUREL who designed the clothes, I am caught translating W (the brand) for "wow" instead of saying WHARTON, upon seeing the concept and artwork of its new ad campaign for Holiday 2011.

With Rajo being the man designing for men, we look forward to dressing up this time of the year with clean, simple lines that boasts of tiny details with nerdy but cool touches - which appeals to the designer's creative and style sensibilities. The whole collection, dubbed as "CHIAROSCURO", is predominantly neutral with strong emphasis on the gray tone, although there are also muted hues of blue and plum.

Available at select SM Department stores: SM Makati, SM North Edsa, SM Cubao, SM Mall of Asia, and SM Megamall.

Photography: Enzo Mondejar
Styling: Eric Poliquit
Model: Rodrigo (Mercator)