ON FIRE, BABY! The Boys of SM Men's Fashion S/S 2012 Ad Campaign (Part 2)

There aren't many young males out there who can pull off and look scorching while donning the dreaded Double Denim fashion trend.

To tell you the truth, I wasted several valuable hours in search of somebody who could, and unless you're the iconic cool guy like James Dean (think of the movie Giant), I'm truly lost in oblivion.

Then here comes the latest summer ad campaign featuring THE BOYS OF SM MEN'S FASHION - all looking steamy, wild and delectably sexy while being clad in an abundance of rugged denim wear by in-house brands MARKUS and TRU DENIM. Now, these boys have redefined the meaning of hotness!

The denim trend this summer is at its peak and it’s not coming down anytime soon. Summer has revealed so many options from pants, vests and denim tops. While the double denim look debate goes on, get into the blues this season and check out the latest denim collections of MARKUS and TRU DENIM available at The Boys Teens Wear Section of SM DEPARTMENT STORE nationwide.



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Photography: Jo Ann Bitagcol
Styling & Art Direction: Mike de Guzman & George Palmiano (MGP)
Grooming: Ria Aquino
Models: Robson Guaragni (IM-Models), Pedre Dutra (Reco) & Nat Kiefer (Mercator)
Ad Agency: Adfolio