Wednesday, June 15, 2011


Geez, is she still alive? I am sorry for asking! Instantly and for sure, the title of this blog article reminds you of Hollywood's Bo Derek from the 70's to 80's circa whose sexy body capulted her to a sex symbol. Unfortunately, this new entry isn't about her. This story focuses on another body beautiful - a perfect 10 - we soooo heart DEREK RAMSAY!

The hunky actor/celebrity/model flexes his muscles again, and adds another endorsement to his belt, this time being the face and body of BO ATHLETICS. It's a perfect fit for the new athletic brand of the immensely growing, fortified SM MEN'S FASHION, with Derek, as we all know, is a diehard sports enthusiast (he dabbles in frisby sports and regularly worksout in the gym).

BO ATHLETICS offers quality, high performance apparel that are great for weight training, running, cycling, marathon, triathlon, and other athletic activity. Live active in spandex body suits, cycling shorts, mesh tops, track pants, zippered jackets, sporty tanks and shirts. 

Generally, when my partner George and I were given a task to style for a certain project, we act foremost as stylists. But as soon as Derek arrived coming down from his BMW flashing his killer smile on us, we were like starstruck fans. At that time, it seemed that everything was in slow motion. Then Derek, without even knowing who we were, greeted us with "Hi!" - our hearts simply melted away!

What was really nice about working with Derek, aside from his amazing physique, yummy chocolate skin and incredible sex appeal, was his professionalism. He was a gentleman all throughout, never complaining about anything. And when he spoke his mind about certain aspects of the shoot, I swear to heavens Angelica Panganiban, you are one lucky bitch! Ikaw na talaga gurl!

BO ATHLETICS is exclusively available at SM Department Store's MEN'S FASHION nationwide. For more details, check out their Facebook account (SM Mens Fashion) and like their page.

BO'S DEREK: In the same breath as Nike, Puma and Adidas!

I WANNA BREAK FREE! Derek sweats it out in a black spandex muscle top with graphic print and a pair of black fitted pants.

RUN LIKE THE WIND. Test your speed and stamina in this graphic spandex shirt with neon green sleeves and B&W cycling shorts.

PUSH YOUR LIMITS. Build more muscles in this black and white tank top and track pants.

LIVE ACTIVE. Are you ready for some action?

Ad Agency: IXM
Photography: Lope Navo
Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog, Abby Bulaong & Joanne Rinos
Model: Derek Ramsay

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