Saturday, June 4, 2011


Women look at men in several skimming ways... You have nice set of clothes. Your gadgets are totally amazing. Your cologne lingers like morning fresh air. Your haircut basically updated. But are you wearing a pair of cool shoes?

At this point, WADE knows that your choice of footwear can make or break your entire wardrobe. In any given moment, the brand suggests that you allow your shoes to radiate that cool, almost hip-to-be-true kind of vibe. Unless they’re scruffy or dilapidated, your shoes say a lot about you, and expect girls to notice even that!

In a country with mostly temperate climate, even cuties like actor Coco Martin, WADE’s image endorser, need the cool factor. With a fresh, new collection of casual shoes that beat the heat, break the formality and get the type of kick you require to impress the chicks.

For WADE, sneakers are obviously the hippest choice of footwear, hands down. Day-in or day-out, opt for edgy mid-tops or the usual low-cuts for your everyday get-up, either in canvass or rubber materials, in subdued hues or vivid patterns. Some men also prefer driving flats and classic boat shoes for comfort. On the other hand, you may want to step out in full character by donning a pair of quirky-colored, utilitarian-inspired boots that come in suede or synthetic leather.

Equally, women ought to call for some attention, too. Bear in mind that men will die crazy for gorgeous, sexy legs – especially if you wear a pair of killer shoes. WADE’s ladies collection of wooden heels, clogs and wedges – in several styles to choose from – will have you striding in the right direction. Add a studded clutch or sling on a hardware bag, pile on some chic, assorted bangles, choose a dress that reveals your legs, and walk as if the wind is blowing on your hair – hey lady, you’ll be on every cute guy’s radar!

Visit WADE branches at Trinoma, Marquee Mall Pampanga, Glorietta 3, Ayala Center Cebu, Market! Market!, SM Mall of Asia, SM Megamall, The Block SM North EDSA, SM City Manila, SM City Cebu, SM City Clark,  Robinsons Place Manila, Robinsons Galleria, Eastwood Mall, The Shops Greenhills Shopping Center, Cash & Carry Mall Makati, Robinsons Department Store Manila, and The Landmark Trinoma. Also check out their website at, or search at Facebook and Twitter.

DAYS OF GRAYS. Gray mid-cut sneakers (P1999.00)

RE-BOOTED. Red combat boots (P2299.00); Camel brown belt (P299.00)

CHECKMATE. Checkered black & red sneakers (P1799.00); White belt (P299.00).

BOOT CAMP. Camel brown suede boots (P2099.00); Brown sling bag (P789.00).

LEGGY PROPORTION. White wooden wedges (P1099.00); Beige studded clutch bag (P599.0); Assorted bangles (P249.00 per set); Silver belt (P199.00).

GREEN WITH ENVY. Moss green laced-up boot-wedges (P1299.00); Military green tote bag (P1099.00); Bronze belt (P199.00); Assorted bangles (P249.00 per set).

SOLE ATTRACTION. Black studded laced-up flats (P799.00); Black sling hardware bag (P799.00); White studded belt (P229.00); Assorted bangles (P249.00 per set); Silver loop earrings (P149.00).

STAND BY ME. ON VALERIE: Tan and white canvass wedges (P999.00); Assorted bangles (P249.00 per set); Gold belt (P199.00).ON COCO: Off-white and black driving flats (P1599.00); Black belt (P349.00)

COOL UNDER FIRE. ON COCO: White sneakers with python print (P1699.00). ON VALERIE: White wooden clogs (P1299.00); Coffee brown chained bag with studs (P699.00); Assorted bangles (P249.00 per set); Silver belt (P199.00)

TWICE THE APPEAL. ON VALERIE: Black studded strappy heels (P1399.00); Assorted bangles (P249.00 per set); Necklace (P169.00); Silver loop earrings (P149.00). ON COCO: Tri-colored boat shoes (P1599.00); White belt (P299.00).

Photography: Ronnie Salvacion
Art Direction & Styling: Mike de Guzman and George Palmiano (MGP)
Hair & Makeup: Jing Monis & the Propaganda team
Models: Valerie Weigmann (Mercator) & Coco Martin


  1. Bravo Mike & Gio. What more can I say?! Clap clap clap.