According to news, supermodel, style icon and my kumare (hehe!), KATE MOSS, topbills MANGO's first image television ad campaign. Filmed in London under the orders of the acclaimed photographer Terry Richardson, the short fashion film makes a splash starting this September 2011 on an international scale.
For MANGO, being able to count on a fashion icon like Kate Moss was key for the brand when taking the decision to make this qualitative leap in its advertising campaign, given her huge media impact and the values associated with the model: fashion, style and femininity, which perfectly match the brand's positioning. Along the renewal, I also noticed that MANGO's logo has changed.
Last time I remember, Kate Moss was the designer-collaborator/image model for another competing global fashion retailer, Topshop, where her label under the brand reached massive success with a series of launches for her self-designed capsule collections. I wonder what happened... Well, as they say in fashion, nothing can ever be permanent.
On local shores, MANGO has already taken huge steps in terms of promotion with its recently-held fashion show at Resorts World Manila. The brand tapped some of the metro's busiest stylists in the likes of Teej Nepomuceno, Myrrh Lao To, Patrick Galang, Bianca Santiago-Reinoso and Preview's Anna Canlas to interpret its F/W 2011 collections. Here are some fashion tidbits of the show:
|Styled by Bianca Santiago-Reinoso|
|Styled by Patrick Galang|
|Styled by Myrrh Lao To|
|Styled by Teej Nepomuceno|
|Styled by Anna Canlas|
Visit any MANGO stores to check the new F/W 2011 collection.
NOTE: Ramp pictures from www.stylebible.ph