Tuesday, March 27, 2012

SAIL AWAY: Milanos S/S 2012 Ad Campaign

After writing about PARISIAN's sizzling summer ad campaign, it's time to give the spotlight to MILANOS as we all look forward to stepping up to a luxe vacation this coming Holy Week.

While most of us are setting up our wardrobe choices that will have us looking great underneath the summer sun, MILANOS, the in-house footwear brand of SM Department Store targetted for young male professionals, presents a collection of cool casual shoes that come with classic sporty-leisure vibe.

According to MILANOS, boat shoes are so hot this season. Wear it when you feel a little sporty or want to brave the heat with shorts. You can also wear with with jeans or chinos and with any kind of casual shirt. It is best to wear it sans socks, but if you must, get those really low foot socks that doesn't show.

On the other hand, also check out these cool espadrilles from MILANOS. Perfect footwear that will have you sailing away:

Once again, Geo and I (Team MGP) would like to thank the LTBG Group of SM Department Store for this fun shoot done in Subic Yacht Club. Nothing can be as luxurious as shooting while cruising on a yacht, and even sailing on a regatta. Love the whole creative team! Here are some behind-the-scene tidbits, and see how we all enjoyed while bonding at the same time doing hard work:

CRUISE PATROL: Milanos shoot with (Back row, L-R) George Palmiano, Sheila Marie Danipog, Edwin Calingasan, Rina Lacia-Bugayong, Ricardo Arizala, Ricci del Rosario, Neri Rieza, Mitz Prado; (2nd row, L-R) Mike de Guzman, Anna May Sta.Ana, Christian Sia, Randy Niduaza; (Front row, L-R): Lora Gabuna-Antenor, Callum David, Nico Villegas)

MILANOS is available at SM Department Stores nationwide. Check out and like their facebook page: Milanos Shoes.

Photography: Nico Villegas (Edge of Light)
Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Neri Rieza
Hair & Makeup: Edwin Calingasan
Model: Callum David (Elite Manila)
Ad Agency: Adfolio


  1. magkano kaya yung boat shoes na suot nung model?

    1. i think the shoes are around P799 to P899 but never more than a thousand pesos. :-)

  2. how much is the espadrilles? is it available up to now?