WET DREAMS: Freeway S/S 2012 Ad Campaign

As all of us expect the temperature to rise even more with summertime already here, FREEWAY makes a splash - literally - in a rousing sexy fashion with the release of their Spring/Summer 2012 ad campaign.

This time, FREEWAY gets wet, and brings another innovative collaboration with swimwear designer TWINKLE FERRAREN featuring The Hand Woven Swimsuit Collection. As Ferraren’s 3^rd collaboration with the brand, she gushes, “This is a fusion of different visions, aesthetics and styles. It’s always nice working with Freeway because I get to express other emotions and styles aside from just my own.”

“I describe this collection as "feminine in action”, says the designer. The collection features handwoven braids, weave designs and appliqué in sporty, active silhouettes with a hint of feminine details.  Ferraren's inspiration for this collection is her amazement with the great talent of our local weavers, the very intricate patterns and the passion that comes with it.  With a keen understanding of what women want, the collection does not sacrifice style and feminity no matter how active or sporty their lifestyle gets. “More and more women are now getting into sports, being active and keeping healthy thru dance, sports and water activities.  It’s great to see some feminine details in what we wear most especially in swimwear”, Ferraren shared. 

To complement the sporty chic swimwear collection by Twinkle Ferraren, FREEWAY showcases wide array of beautiful cover-ups, hyperbright summer dresses, flirty tops and flattering bottoms to make you stand-out this summer season.

Visit www.freeway.net.ph to view the entire collection. Connect with Freeway thru Facebook facebook.com/FreewayOnline and Twitter twitter.com/FreewayOnline.