Friday, March 16, 2012

SKY'S THE LIMIT: Parisian S/S 2012 Ad Campaign

Nope, they are not angels in flight, but are beautiful, blonde models with heavenly form sashaying against a backdrop of majestic, truly breathtaking, teal skies. And yes, they are wearing the hottest shoe and bag styles from SM Department Store's iconic footwear brand, PARISIAN.

SKY HIGH. Parisian steps up, and is bursting with fresh summer colors.

This summer, PARISIAN is keener on going globally-synched in terms of look with a fashionably refreshing ad campaign that features different collections of shoes and bags that take you to the brighter, cheerier side of the season.

In a country with mostly temperate climate, it's a given that men will die crazy for long, spotless, sexy legs – especially if girls will wear a pair of gorgeous shoes that make the lower appendages look almost kilometric. PARISIAN's collection of eye-candy heels, flats and wedges – in several styles and fruity colors to choose from – will have you stepping up your way to heaven, I mean to your ultimate summer destination. Add a carryall bag or sling on a satchel, choose an outfit that reveals your legs, and walk as if the wind is blowing on your hair – yes girls, you’ll be on every cute guy’s radar!

Shot entirely at Meteora in Tagaytay, as promised in my previous blog entry, here's the ad campaign that my partner stylist George Palmiano and I (team MGP) are extremely proud of:

Please also watch this wonderfully-done, uber cute short fashion film by PARISIAN, one of the videos in the series, that catches the fun, fashionable and colorful vibe of summer 2012. Would you blame us if the whole creative team are feeling so thrilled of this ad campaign?

Thank you, for the nth time, PARISIAN, for another memorable experience. Geo and I are more than exhilirated, not to mention humbled. Thanks also to the whole creative team (you know who you are). Allow me to share this behind-the-scene tidbits done by Adfolio Advertising and see for yourselves the hardwork we poured in while enjoying the entire shoot and scenery at Tagaytay, and how fabulous this team was:

Check out PARISIAN at SM Department Stores nationwide. Styles may vary per store.

Photography: Pat Dy
Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Neri
Makeup: Bobby Carlos
Hair: John Valle
Models: Anthea & Alisa (Elite Manila)
Ad Agency: Adfolio
Shot entirely at Meteora, Tagaytay.
Special thanks to Louis Claparols for providing some of the outfits used in this shoot.

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