Monday, June 11, 2012


"You may have missed our hot men in this season's Philippine Fashion Week, but they are definitely making the fashion headlines their runway! Grab this month's ESQUIRE and get the latest (Volume 9) SM STYLE MANUAL" said Ayen Florendo, Marketing Head of SM Men's Fashion, in her Facebook status last week.

This new style manual also officially welcomes its new endorser, Brazilian-Japanese hunk, Daniel Matsunaga for SM Men's Wear. However, this blog article will only dwell on our work with SM Boys Teens.

Sure enough, the pictorial we had for this was hard-lucked -- we were kicked out of our original location during the time we're about to shoot by some bad, fat-assed guy from MAPSA lording over that piece of abandoned property somewhere in Guadalupe, Makati. This swell-headed guy denied us the permit to shoot, even when we initially received an approval from the caretaker of the poor property. Our team even called on the higher officials of MAPSA, somebody from Makati City Hall, and a military general allied with Vice President Jejomar Binay to process the required permit he was telling, but still he refused to accommodate us... Really? With the VP's name already involved as well as a higher official intervening, and with the gigantic SM obviously one of the biggest companies in the Philippines, I wonder what happened to this guy after that untoward incident. Do I foresee somebody being axed because of arrogance, irresponsibility and disrespect? Tsk tsk...

Sigh, we have to thank Raffy Tesoro for allowing us, without batting his eyelash, to shoot at Edifice Studio in a hush-hush. Just imagine all the inconvenience if the shoot didn't push through - SM Men's Fashion would still have to pay everybody if everything was cancelled!

Anyways, praise God, with all the things that happened, we were able to adapt and do the concept we had in mind, and definitely, you would have to agree that this pictorial is not your usual SM stuff. Glad that Ayen is also thinking forward, and kudos to everyone for doing a great job despite of the odds. Thanks photographers Filbert Kung and Glenn Peter Perez, glad we were able to work again after a long while!

So here it goes, DRESSED TO THRILL. Definitely spine-tingling underground fashion by SM Boys Teens Wear that takes you to the far limits of your weirdest and darkest imagination!

Photography: Filbert Kung & Glenn Peter Perez
Text & Art Direction: Mike de Guzman (MGP)
Styling: George Palmiano (MGP)
Assisted by: Sheila Marie Danipog
Makeup: Bobby Carlos
Hair: Bea Misa
Models: Diego Furoni (IM Agency), Gonzalo Mena (Elite), Samir Ayeb (Reco) & Nat Kiefer (Mercator)
Ad Agency: Adfolio

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