Tuesday, June 19, 2012


I am so impressed, SM MEN'S FASHION is leaping with giant strides and gaining higher grounds with pictorial after pictorial, spoiling us with delightful images of the hottest male specimens in the country - oh well, don't we love men, afterall?

And this as a caution to other local menswear brands: it wouldn't take long before the in-house labels of SM MEN'S FASHION dominate the scene and share the top spot along with other existing retail giants. And with such fearless forecast, SM MEN'S FASHION is making big N.E.W.S. this midyear season, and is headed in all the right directions.

SM MEN'S FASHION encourages you to free your mind from the stern rules of manhood in this new Style Manual (Vol. 10) that you'll get free when you buy the latest issue of PEOPLE ASIA Magazine. For in the unchartered corners of the earth, you will find freedom in every direction imaginable - whether north, east, west or south - stylish expressions stripped of restrictions.

Let spirits soar and experience life from here and beyond in an all new collection by SM MEN'S FASHION targetted for pre-fall. I am particularly excited about this style manual that I art directed all throughout. Thanks Ayen Florendo (Marketing Head) for entrusting me this shoot done with some editorial flair. Thanks everybody in the creative team, our Tagaytay Highlands experience is definitely one for the history books!

See the product of our hardwork while the journey of SM MEN'S FASHION begins now.

Photography: Jo Ann Bitagcol
Concept & Art Direction: Mike de Guzman (MGP)
Styling: George Palmiano (MGP) - for Boys Teens (assisted by Sheila Marie Danipog)
             Luis Espiritu - for Menswear
Associate Styling: Rudolph Leonor & Mikka Velasquez
Makeup: Bobby Carlos
Assisted by: Ria Aquino
Hair: Jaime Sy
Models: Hideo Muraoka, Daniel Matsunaga & Nat Kiefer (Mercator); Benjamin Tang (Reco);
             Zaydan Timpani & Diego Furoni (IM Agency)
Produced by: Ryan Calmante
Shot on location at Tagaytay Highlands

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