Friday, June 8, 2012


As promised yesterday, here's the new PARISIAN ad campaign intended for the recent Philippine Fashion Week called "ELEMENTS". The iconic footwear brand of SM is dead-intent on sweeping you girls off your feet with stylish, new shoe collections now available at SM Department Stores nationwide.

The Water Collection
Structural-type shoes in nautical hues of blue, red and yellow with hints of metallic gold details.

The Air Collection
Posh lucite heels with transparent plastic straps for modern-day Cinderellas.

The Earth Collection

Strappy shoes in earthy neutral hues that come in sturdy wooden heels or wedges.

The Fire Collection
Fierce collection of shoes in fiery shades of red, black, orange and fuchsia.

And finally, here's the fantastic series of video clips of the said ad campaign:

For more details, please check out Parisian Shoes and Bags at Facebook.

Photography & Videography: Nico Villegas (Edge of Light)
Art Direction: Lora Gabuna-Antenor (Adfolio)
Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog & Maika Dy
Makeup: Bobby Carlos
Hair: Jaime Sy and John Valle - for the pictorial
         Jaime Sy and Jim Guerrero - for the video
Models: Alisa & Anna (Elite Manila) - for the pictorial
              Alisa (Elite Manila) & Petra (Mercator) - for the video
Ad Agency: Adfolio
Swimsuits & plastic getups by: Louis Claparols

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