Thursday, July 7, 2011


Growl if you want, drool if you should! Just mention a well-chiselled guy wearing nothing else but his sexy denim is enough to send women - and gays, of course - in commotion, what more if there are five handsome, luscious hunks with sweaty, oily bodies in jeans delivered hot and fresh just right enough to satiate you?

THE NEW SEXY. L-R: Drew, Samir, Hideo, Duane & Abs - pick your choice and defy your hunger!

I'll say it again, "So many men, so little time!" After seeing these gorgeous male bodies get exposed as if being served on a buffet table, this yummy denim ad campaign by SM MEN'S FASHION gives new meaning to sexy, and provides us multiple jean choices to munch on - from soft grays to charcoals to blacks to indigos, and even whites.

It's quite unusual for SM to shoot topless men, but with jeans as focus, this is the most sensible time to release relative amounts of heat, and to level-up amongst its competitors. With different brands to choose from, get your sexy, contemporary fit as SM Men's Fashion goes all out denim from July 1 to September 30, 2011 with the promo release of JUST DELIVERED JEANS.

Don't you just love to grab one of them? I mean, a single denim pair? Head to the nearest SM Department Store, or visit and like their Facebook page  to get more updates.

YOU LIFT ME UP. Fave model Hideo shows off his form while donning a pair of relaxed-straight smoke gray Baleno jeans.

ABSOLUTE ABS. Look thru the eyes of model Abs while showing his washboard abs in a low-rise pair of jeans by Jag.

BOY NEXT DOOR. Cutie Samir makes his mark in dark charcoal Markus jeans.

INTO THE TRIBE. Handsome Duane goes for gray skinny washed-out jeans by Tribal.

DOUBLE DUTCH. Abs in a classic denim design with contemporary fit by Von Dutch.

INTO THE BLUES. Hideo gets a style plus wearing indigo jeans by V+ Jeans.

BLACK VS. WHITE. If you are to choose, is it Drew in black Wrangler jeans or Samir in skinny white denim by Anti-fit?

TAKING OFF. For Abs & Duane, it's better to show some skin and just wear jeans - either the soft gray Dickies or a darker Hibaler pair.

Photography: Frank Hoefsmit
For Hideo, Abs & Drew - Luis Espiritu & his team (Reg Rodriguez, Rudolph Leonor, Donna Gonzales-Lim & Mikka Velasquez)
For Duane & Samir - Mike de Guzman & George Palmiano (MGP)
Grooming: Bobby Carlos (Max Factor)
Hair: Jaime Sy
Models: Hideo Muraoka (Mercator), Abs Abdelkader (Ideal People), Drew (Reco), Samir Ayeb (IM Models) & Duane Stagoll (Reco)
Ad Agency: IMX


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