Friday, July 1, 2011


Great, fashionable things are shaping up this midyear season, and that includes SHAPES joining the other retail brands with big billboard ad campaigns.

Unlike the previous summer pictorial done in long, colorful and flowing outfits, the new campaign takes the other route in non-dressy, neutral clothes with soft but mannish undertones. The Gonzaga sisters also get an androgynous updo that go well with the simple styling.

Shot on a remote location somewhere in Pampanga, a majestic river provided a picturesque background that reminded me of my all-time favorite Korean romantic movie, "The Classic" - a major inspiration why the post-processing I did looks vintage, slightly sepia, almost sad, bit emotional, quite dramatic and nearly cinematic. Everytime I see this work of ours, it feels like looking through an old picture that tells an underlying love story. Don't you think?

See SHAPES billboard sites in GMA-Kamuning, Cubao and C-5. Also checkout their website at

VESTED INTEREST. Alex and Toni get reinvented with androgynous styling.

LADIES WHO RUN THE WORLD. Add aviator shades to your cool, printed, casual get-up for a hint of military appeal. 

WEAR THE PANTS. Dress down in comfy trousers, then take command.

FAR & AWAY. When in doubt, turn to neutrals.

Photography: Doc Marlon Pecjo
Art Direction & Post-production: Mike de Guzman (MGP)
Styling: George Palmiano (MGP)
Makeup: Kryst Bansuelo
Hair: Macy
Models: Toni & Alex Gonzaga

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