But I do have big news. While handsome actor Jericho Rosales has been MINT's image endorser for several years now, MINT is staunch in promoting its denim line with the release of the new ad campaign called "Don't Doubt the Denim." The brand goes XL with fresh face XIAN LIM exclusively for its jeans.
I have to stress though, that Xian did not replace Jericho. There's another endorser coming in for the fashion label. But that will be another story.
Shot entirely on top of the Twin Towers along Ayala Avenue, George and I were tapped to do the styling for Xian's hot denim campaign, and can't wait a bit longer to see the billboard in EDSA. Greased, oiled, tanned, with facial stubbles, Xian Lim goes fleshy, rough and sexy in this larger-than-thou pictorial.
With denim trousers ranging from dark-washed navy and indigos, to slim-fitting blacks, browns, grays and charcoals, to colored pants such as red in harem cut, MINT suggests you to try out their jeans and simply not doubt their denim.
MINT is located at SM Megamall, SM Mall of Asia, SM North EDSA, SM Manila, Trinoma, Robinsons Place Manila, Cash & Carry Mall, Sta. Lucia East Grand Mall, Market! Market!, Glorietta 5, Alabang Town Center, Ali Mall, Marquee Mall, Pavillion Mall, SM Southmall, SM Fairview, SM Taytay, SM Pampanga, SM San Lazaro, SM Marilao, SM Dasmarinas, SM Tarlac, SM Batangas, SM Lipa, SM Cagayan de Oro, SM Sta. Rosa, SM Novaliches, SM Rosario, SM Masinag. Check out their website at www.mintaddict.com.
|ON TOP OF THE WORLD. Xian dares to expose while wearing this dark brown washed-out denim pants.|
|EXTREME HEAT. Xian dons nothing but straight-cut charcoal denim.|
|RED ALERT. Trigger the alarm in this red harem pants in denim.|
|BOILING POINT. Xian raises his sex appeal in this Pepsi Herrera x Mint white button-down shirt and slim cut black jeans.|
|WHITE HOT. A pair of white jeans is forever sexy.|
|LAY WITH YOU. Don't doubt wearing a pair of classic blue jeans.|
|MONOCHROME. A bleached light grey denim pants lend a rock star edge.|
Photography: Jopet Sy
Styling: Mike de Guzman & George Palmiano (MGP)
Hair & Makeup: EJ Caro
Model: Xian Lim