This Holiday 2011, SM MEN'S SHOES officially launches the first ad campaign of SIGNOR, the department store's latest in-house shoe brand, which was shot entirely at the famed Ronac Art Center in Greenhills. Cool, casual and functional sneakers (at unbelievably affordable prices) comprise the latest collection that comes in classic lace-up hip shoes and mid-cut designs in forever-reliable gray, white, beige, brown and black colors that can have a dude walking on the street all the way to the dance floor.
SIGNOR is definitely a footwear brand to watch out for, targetting the hip and happening young males who walk in style without compromising comfort. SIGNOR is available at SM Department Stores nationwide.
|SNEAK IN. Black mid-cut sneakers instantly give a cool, edgy vibe into your wardrobe.|
|STEPPING UP. Styles may vary per store.|
|MAKE A STAND. White sneakers can go along with almost any casual get-up.|
|SNEAK PREVIEW. Take your pick in a variety of hip designs and colors.|
Photography: Nico Villegas (Edge of Light)
Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog
Grooming: Edwin Calingasan
Model: Hamed (Reco Models)