Monday, November 21, 2011


Something 'sneaky' is going on with SM Department Store.

This Holiday 2011, SM MEN'S SHOES officially launches the first ad campaign of SIGNOR, the department store's latest in-house shoe brand, which was shot entirely at the famed Ronac Art Center in Greenhills. Cool, casual and functional sneakers (at unbelievably affordable prices) comprise the latest collection that comes in classic lace-up hip shoes and mid-cut designs in forever-reliable gray, white, beige, brown and black colors that can have a dude walking on the street all the way to the dance floor.

SIGNOR is definitely a footwear brand to watch out for, targetting the hip and happening young males who walk in style without compromising comfort. SIGNOR is available at SM Department Stores nationwide.

SNEAK IN. Black mid-cut sneakers instantly give a cool, edgy vibe into your wardrobe.

STEPPING UP. Styles may vary per store.

MAKE A STAND. White sneakers can go along with almost any casual get-up.

SNEAK PREVIEW. Take your pick in a variety of hip designs and colors.

Photography: Nico Villegas (Edge of Light)
Styling: Mike de Guzman & George Palmiano (MGP)
Assisted by: Sheila Marie Danipog
Grooming: Edwin Calingasan
Model: Hamed (Reco Models)
Agency: Adfolio


  1. what is the price range for this signor shoes?

  2. hi jay. i think its between P800-something to P1700-something. check out sm dept. stores. :-)

  3. thanks mike..i'll check it..

  4. San ko pong website pwedeng matingnan kung sang SM BRANCH may available na Signor shoes na black katulad nung nasa pinakataas? Thanks :)

  5. may nabili ako sobrang ganda pa xa sa sm ayala.. Php600 lng..merun png iba pero limited n lng and dpende sa sizes na available..pero ung regular proce nila ay pinakamababa na ata ung 900..punta n lng kayo sa malalaking sm branches..tnx and gudluck..1st tym ko numili ng brand na to and very appealing nmn..

  6. signor is great may nabili din ako sa sm bacolod....very nice at nag sale pa....dami ngang nagandahan...hehehe