TYLER TO PERFECTION

Manila's stylish set knows too well about the chic premium local brand TYLER (formerly owned and operated by Republic Retailers), which had its glory days as a major force in work-to-weekend fashion aesthetic and tailored looks several years back. Not that the brand died or disappeared, but TYLER gets a re-boot this time, and is back on the fashion spotlight through the acquisition of retail bigshot Golden ABC, the same company that owns Penshoppe, Memo, ForMe, Regatta and Oxygen.

Highly stylish and sophisticated, the PRA (Philippine Retailers Association) Retailer of the Year Hall of Fame awardee TYLER has attracted throughout the years a generation of working adults who, as loyal customers, were transformed into fashion-conscious trendsetters. Aside from its tasteful designs and creations with designer panache, visiting a TYLER store has always been a personal shopping experience.

Now that it is part of Golden ABC, lets see how TYLER rises again to the top, as it unveils a new collection for Holiday 2011 (the ad campaign looks classy, by the way), put together by a new creative team that remains true to the brand's distinct design philosophy.

TYLER is available at Powerplant Mall, EDSA Shangri-la Mall, Glorietta 4 and at Adora Department Store in Greenbelt 5.

Black & White Forever

Conquer the night.

Modern monochromatic

Purple Reign

Teal factor

NOTE: All pictures from Tyler.