Saturday, December 3, 2011


During Christmas season, you'll notice that when you go out on a clear, dark night, the stars seem to shine brighter and scintillate even faster. On a similar note, the trendsetting actress/celebrity/TV host ANNE CURTIS-SMITH's fashion star continues to glow immensely, and her brightness seems unstoppable with a roster of new billboard ad campaigns that make people stop and stare while driving along the traffic-infested EDSA.

Demonstrating her star power, ANNE CURTIS adds PRIMADONNA to her already long list of product and fashion endorsements. With a campaign tagline "Different Shoe, Different You", PRIMADONNA appeals to various personalities in different moods with a new collection that offers casual to dressy footwear, from slip-ons to pumps, booties, peep toes, wedges, slingbacks and flats. “It’s really important for me that whatever I choose to endorse is something that fits my personality, the crazy moods that I have when I dress up. It’s perfect that PRIMADONNA has that characteristic,” says Anne in her website.

FLATLINER. Anne Curtis wearing the "flatforms"- a hybrid of ballet flats and platform-like levelled soles.

BOYISH CHARM. Black patent lace-ups with colored soles give androgynous appeal.

ON A BRIGHT, SUNNY DAY. Yellow patent pumps with chunky heels for warm, cheerful days ahead.

VINTAGE APPEAL. Step up with two-tone lady oxfords.

FIERCE DISPOSITION. Show killer instincts with platform pumps with zebra print.

EDGE OF GLORY. The street is your stage with wedge-booties with leopard print.

On the other hand, we're happy to finally see the designs of good friend ERIC DELOS SANTOS for FOLDED&HUNG, with ANNE CURTIS as the muse for the brand's Luxe Holiday 2011 collection, which was influenced by The Beattles, Charlie’s Angels and the disco. Taking a leap from endorsing the fragrance line, Anne takes on a bigger challenge by embodying the brand's chic apparel line.

FLOWER CHILD. One-shoulder mini-dress with painterly floral print.

NOT YOUR TYPICAL GARDEN VARIETY. Abstract-printed, draped short dress.

JUMP FOR JOY. Black halter onesie number.

THE BLACKEST NIGHT. Black evening short dress.

ANIMALISTIC APPEAL. Assymetric dress with zebra stripes.

Really, there's no stopping ANNE CURTIS now, and we look forward to be dazzled more by this one-of-a-kind stellar beauty.

NOTE: Pictures from Primadonna (
           Pictures from F&H (

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