Monday, March 7, 2011


Here comes the sun, and the boys, too!

For most of us, there is always a certain kilig feeling everytime we tackle boys and summer. Of course, this applies to giggling girls and pa-girls to be exact. Hot, young bodies under the heat of the sun, wet and wild by the beach - oh my, don't we just love boy hunting?!

This summer of 2011, all eyes turn to Boys Teens Wear of SM Department Store with the release of its ad campaign that features the brightest, the boldest and the hottest get-ups for male teens to score more pogi points. The pictorial, which was shot entirely at the breathtaking Thunderbird Resort in Poro Point, La Union, is a strong affirmation that boys will indeed be boys.

Different exciting trends highlight SM Boys Teens' latest collection. Bright, intense color combinations that most people fear conjure as they scream from the racks for you to try out. There is also pattern play on clothing to brave, too. There are colorful board shorts, checkered polos, graphic tees, printed tops and bottoms... For SM, the bolder, the better - because the bold ones are sure to get all the attention!

Are you afraid of the brights? Brighten up the summer season by turning into the colorful side of fashion with a mix of bold graphics, cheerful prints and intense popsicle hues.

Tops from Baleno; Polos by Markus; Shorts by Quickstep. 

Set up your adventurous spirit and get over your fear of combining various patterns in eye-popping colors. Finish off with something solid-colored like light cotton jackets, basic inner tee, belts, sunglasses or other accessories to keep tints and patterns from clashing so much more.

Make a splash with board shorts that come in kaleidoscopic prints and the most trailblazing shades.

Shirts by Baleno; Shorts by Quickstep.

Plaid prints get country high for summer. Wear them over a graphic tee, washed denims or a lightweight vest.

Plaid tops by Markus; Tees by Undefeated; Jeans by Tru Denim.

Photography: Frank Hoefsmit
Ad Agency: Millimeter
Styling: Mike de Guzman & George Palmiano (MGP)
Makeup: Bobby Carlos
Hair: Louis Claparols
Models: Ian and Charles

NOTE: Thanks SM for another worthy pictorial, esp. to Ayen Florendo and to the whole creative team (Frank, Bobby, Louis, Arnel & his crew, Luis & his babies, Mau and his hot models) - everything was simply awesome!

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