Friday, March 4, 2011


SHAPES is in full bloom this summer.

Instead of looking like cutesy, delicate flowers in a lush downhill garden ready for picking, celebrity sisters TONI and ALEX GONZAGA up their stylish ante with wind in their hair and some sexy leg exposure in this ad campaign shot in a remote dam location in Pampanga.

Bright, bold floral prints highlight the brand's current collection that compose of soft, ultra-feminine dresses with a hint of 70's sexiness. There are flower-printed shorts as well, and lovely ruffled blouses to match, too.  

For years now, my partner Geo and I are thankful to the wonderful people of SHAPES for allowing us to spearhead its ad campaigns in succession. Thanks also to the whole creative team who worked hard under the sweltering heat for this pictorial.

See SHAPES billboard sites in GMA-Kamuning, Cubao and C-5. Also checkout their website at

SWEPT AWAY: Toni and Alex get some "leggy" competition. Also notice the shoes - love those Louboutins!

SUMMER HEAT: Toni looking sultry in a sheer, long floral dress with high-slit. Direk Paul must love this.

SUNFLOWER: Alex is no wallflower in this attire exploding with bold flower prints.

FEELS LIKE THE ONLY GIRL IN THE WORLD: Toni stands tall in a short halter dress with cutout.

POWER OF TWO: It's all flower power for both Alex (long ruffled floral dress) and Toni (floral top + floral shorts).

Photography: Doc Marlon Pecjo
Art Direction: Mike de Guzman (MGP)
Styling: George Palmiano (MGP)
Makeup: Kryst Bansuelo
Hair: Macy
Models: Toni & Alex Gonzaga