Wednesday, March 9, 2011

HOT PURSUIT: Say Hello to Summer with SASSA Swimsuits!

Summer 2011, by all means, is a colorful season with vibrant palettes, diverse patterns and incredibly feminine designs. The same global trend also applies to SASSA's latest collection of swimsuits that are sure to turn heads and make people go gaga over your treasured possession as soon as you put on that tanning lotion and lay sexy on the sand.

“My inspiration for the collection this year was paint, lots of bright colors of paint and abstract paintings, too,” says Gertie Hermanos, resident designer for the SASSA line. Rife with cheerful hues, trendy prints and stylish cuts, SASSA, like it has in the past years, makes certain that every single photo posted on Facebook of your summer vacay has you sporting a whole new swimsuit.

The Sassa Swimwear line doesn’t mean just swimsuits: one-piece, two-piece tankinis and bikinis or bikini tops and bottoms sold separately, but board shorts, rash guards (that are UV Protected, take note!) and tank tops, too. “We've made offering our summer line in collections that are in colors and cuts that are complimentary to each other, something our customer can count on. This way its easy to get some pieces from one collection, match it with another and just let their creativity make their own fashion statement. Sassa becomes a partner in making you look good in your own signature way,” Rossana L. Unson, Marketing Manager for the brand shares.

MAKE A SPLASH. If you have the gears, then flaunt it and be proud! Triangle bikinis work well with heavenly bodies. Price: P599.75; Sizes: S-XL.

TURN TO THE BRIGHT SIDE. Solid-colored swimwear is always classic and versatile. You may want to look for something a little exciting and enticing like this one-piece with sexy side cutouts. Price: P649.75; Sizes: S-L.

PUT ON A PATTERN. Always a warm-weather favorite, patterns and swirls in tropical colors will make you feel like you’re on vacation, even if you’re only at your local pool. Price: P599.75; Sizes: S-XL.

TUTTI FRUTTI. Afraid of donning top-to-bottom prints? Happy days are here with warm solid-colored bikini top coupled with cutesy-printed bottom. Price: P599.75; Sizes: S-XL.

GONE RETRO. A skinny boyleg and a sexy twisted bra-like top heat up the mood for summer. Price: P699.75; Sizes: S-XL.

BLUE CRUSH. A vibrant-patterned bikini makes a rash guard look feminine and sexy. Rash guard Price: P699.75; Sizes: S-XL.Bikini Price (from set): P649.75; Sizes: S-XL.

STRIPE A DEAL. Bold, colorful stripes are the new sexy. Price: P599.75; Sizes: S-XL.

WATER NYMPH. Dazzle on the beach like a marine goddess by mimicking the colors of the sea in this turquoise showstopper.

SASSA is an all Filipino brand that's been around for more than a few years now. You can find Sassa swim and active wear in department stores such as TheLandmark Makati & Trinoma; Robinsons Departments Store; SM Hypermarket; Metro Market Market and in many department stores nationwide. Check out or look for Sassa Activewear on Facebook and like! Also see the huge billboard ad across SM Megamall along EDSA.

Photography: Ken Go
Styling: Mike de Guzman & George Palmiano (MGP)
Hair & Makeup: Jen Delica
Model: Valerie Weigmann (IM-Models)

NOTE: Geo and I are thankful to Rossana Unson & Gertie Hermanos of SASSA, as well as to the whole creative team for this fun, memorable shoot. Till next!

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