Monday, March 28, 2011


Who doesn’t like PARISIAN? It’s stylish and incredibly affordable. PARISIAN Summer 2011 Collection is for the lack of a better word, GORGEOUS!

Like any stylish girl on vacation, dream in warm summer days with PARISIAN's new range. Transforming runway trends into ready to wear styles, the latest collection offers everything from casual classics to high fashion must-have trends.

In an ad campaign shot entirely in the world-renowned beach paradise of Boracay, the beautiful, slender, doll-like JASMINE MAIERHOFFER reprises her role as the face - arms and legs, to be more exact - of SM Department Store's said in-house shoe brand. Let's see how Jasmine was transformed into an enigmatic woman wearing PARISIAN items in this new lookbook dedicated to sexy, long legs:

NEUTRALLY CALM. Let your feet play in the sand while wearing shoes in neutral hues, earthy colors or sand tones.
TROPICOLOURS. Wedge you like it or not, espadrille or jute wedges are summer's hottest footwear, especially if they come in tropical hues. Chunky espadrille heels, on the other hand, are also sure to make waves as soon as you hit the shore.
BOLD AND BEAUTIFUL. Those who are a little more daring can add a shock of colour to any outift with blindingly bold brights and the hottest neon hues. Choose from strappy sandals, chunky wedges or floral-embellished slip-ons.
WHITE SPLENDOR. Play pretty while wearing cool whites. Pair white peeptoes with wooden heels with oversized totes and float into the summer tropical season.
FLATLINERS. If you're seeking comfort with classic summer casual silhouette, opt for canvass shoes with nautical flavor - either in low wedge or sneaker-types. Or think pretty and slip into a pair of colorful soft-leather flats or kitten-heeled pumps.
ARM CANDIES. Match your colorful PARISIAN shoes with these bags of all shapes, of all sizes, of all candy colors, of course!

PARISIAN Shoes and Bags are exclusively available in all SM Department Stores.

Photography: Pat Dy
Styling: Luis Espiritu
Associate Styling: Belle Camarsi, Reg Rodriguez, Donna Gonzales Lim & Rudolph Leonor.
Makeup: Bobby Carlos, assisted by Ria Aquino
Hair: Felicity Son

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