SO YOU! SO NOW!

Have you experienced, even once in your life, the ultimate summer "bling"?

Offering much more than just a supporting role, accessories are also taking centerstage this spring/summer of 2011. Summer dressing is more fun with accessories - and lots of it! A simple dress, or trousers and shirt can look totally different with a statement necklace, a printed scarf or a pair of chic sunglasses.

For SM ACCESSORIES, this is right season when the hottest jewelries, blings, trinkets and all those trendy stuff that hit the catwalks, land in its department store. But you have to be quick, because they'll be sold out faster than you can say 'must have'. But where to begin? SM ACCESSORIES have boiled down the key trends in its latest ad campaign, and how to wear them in many ways for you. Ready, get set, shop!

KEY TREND: BOHO LUXE FOR WOMEN
Radiate heat waves when you add accessories with boho vibe to your sexy summer wardrobe. Pile cuffs and bangles on with excessive abundance... layer necklaces and chokers with ample statetment... fill up fingers with ornamental rings... accentuate more with fab earrings. Then don't forget to dazzle with the right dose of animal appeal!

Earrings, necklaces, bangles, rings, belt - all by WWW.
Available at Ladies' Accessories Department.

Wear this trend using a single outfit in 3 ways:

1) Sweet and chic at the cafe; 2) laid-back boho at the beach; 3) Glam goddess at the club

KEY TREND: SAFARI ADVENTURE FOR MEN
Unleash your wild side with earth-toned accessories when you go for the hunt. Let the adventure begin with stylish aviator sunglasses, canvass bags, leather belts, paisley scarves and native fedoras.

Fedora hat, sunglasses, scarves, watch, belts - all by MSENSE.
Available at Men's Accessories Department.

Wear this trend using a single outfit in 3 ways:

1) hip summer at the beach; 2) on a stylish summer vacation; 3) dapper at night

KEY TREND: STREET STYLE
Colorful belts, watches, bags, caps and shades round up the new street cool. Add some leatherette bracelets and piles of metallic chains, you're off to gangsta's paradise!

Caps, shades, watches, bracelets, belts, bag - all by SCUBED.
Available at Men's Accessories Department.

Wear this trend using a single outfit in 3 ways:

1) Punk it up at the beach; 2) Chill out at the mall; 3) Rock hot at the club

Photography: Bug Nieva (Shutterbug)
Ad Agency: Adfolio
Styling: Mike de Guzman and George Palmiano (MGP)
Makeup: Bobby Carlos (for WWW); Edwin Calingasan (for MSense & SCubed)
Models: Katarina (for WWW); Mark (for MSense); Sam (for SCubed)