Wednesday, May 18, 2011


PENSHOPPE is seeing black and white in its new ad campaign series. Call it frock and roll, celebrity stylista, tough hangar chic - this is the birth of the new cool. I like!

Recently, the giant retail brand captivates with its trailblazing pictorials with an almost editorial, chic-y feel. We're seeing a lifestyle pattern here, with obvious visual reference from foreign labels. Overall, PENSHOPPE is conveying a strong fashion statement in a year that it is celebrating its 20-something aniiversary, and the brand is sooo blowing me away.

STARSTRUCK. Rockin' Solenn Heusaff channels Paris Hilton with a cute chihuahua and gorgeous male bodyguards.
CENTER OF ATTENTION. Statuesque model Bea Soriano in paparazzi mode.
AERODYNAMIC. Yummy model Akihiro Sato channels aviator cool.
IN FULL FLIGHT. Model-turned-actor Mikael Daez has arrived.
FANTASTIC FOUR. The young, the tough, the stellar and the rich.

 NOTE: Photographed by Pilar Tuazon. All photos from Penshoppe FB account.

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