Thursday, April 28, 2011


Are you in the mood for some bad-ass, kickin' rock and roll?

Manila-based international fashion label PROUD RACE looks back to the 1990's for edgy, youthful, neo-grungy designs with the launch of their new collection for A/W 2011 called "HEARTCORE".

Being fans of rock and roll, it was inevitable that the label is paying homage to their favorite rock legends. From Axl Rose to Kurt Cobain to Sid Vicious, as well as the women in these rockstars' lives, PROUD RACE was inspired to create pieces that emulate their iconic status and translate their cool vibe on to the label's distinct clothing aesthetic. With color pallettes composed of nudes and grays, this solid, strong and contemporary collection is bound to be unique on its own.

PROUD RACE has been creating minimal pieces and reinterpreting traditional garments into their own artistic style. The label’s been focused in making gender-neutral clothes with their trademark raw finish. It’s androgynous without being contrived, coherent and definitely wearable.

For press/buyer information/pre-orders, please email or download the PDF lookbook on their website to get details on how to place orders at

All sexed up. Nude bodysuit with prints.

Jesus Christ Superstar. Long-sleeved Nazareno shirt and cargo pants.

Riding Hood. Loose zip-up hooded parka and slitted skirt.

Apostle's Creed. Assymetric top with turtleneck and raw-hemmed cropped leggings.

Seeing Thru. Sheer nude dress with navel-baring gray top.

Skirting the issue. Gray printed shirt over pleated half-skirt and utility pants.

Fringed Benefit. Rider's jacket with tassles and ribbed cropped leggings.

On Neutral Ground. Button-down top with longsleeved inner over cargo pants.

Flesh Flash. Cropped top and knee-baring skirt with high slit.

Sheer Pleasure. Assymetric see-thru tank top over utility pants.

Photography: Everywhere We Shoot
Models: Marita Ganse and Mark Brown
Makeup: Sam Gallardo

No comments:

Post a Comment