Monday, August 29, 2011

STRIP TEASE

It seems that unisex brand SOLO is a staunch advocate of anything old, retro or vintage, as it goes down the memory lane - once again - with its 2nd installment of the well-loved Pinoy Cartoonist Memorabilia series. This time it features no less than the greatest work of the Father of Philippine Cartoons, Tony Velasquez’s KENKOY.

When SOLO launched its first ever Pinoy Cartoonist Memorabilia featuring Larry Alcala’s Slice of Life last year, it was a show stopper. Young and old remembered their Sundays looking for the iconic caricature face of Larry Alcala among his cartoon drawings at the Sunday magazine. This year, old meets new as Solo Pinoy Cartoonist Memorablia takes timeless Kenkoy comic strips and mixes it up on trendy silhouettes and fabrics with different treatments such as foil printing, embroidery, embossed printing, flocking, high density printing and washed effect.

For youngsters out there, FYI, Kenkoy is considered the most influential comic strip in the Philippines, and the most successful because of the wittiness and humor, as well as his antics, colonial way of thinking, and carabao-english. Kenkoy gained massive following that he was adapted into movies in 1950s-60s and musical act in early 90s.

It's quite refreshing to see how SOLO is re-introducing the Kenkoy comic strip onto today’s youth as part of Filipino pop culture. The collection consists of His&Hers graphic tees, polo shirts, woven tops and dresses, men’s long sleeves, shorts and accessories such as stainless necklaces and slingbags, gift sets like watches, vanity sets and lighters and will hit SOLO stores in September. Each Memoriabilia Series item will have its own bio-tag of Tony Velasquez as well as its own unique packaging.

TOGETHER AGAIN. On her: Graphic tee (P595) ; On Him: Plaid long-sleeved shirt (P1,695)

DAYTIME DRAMA. On Her: Striped graphic V-neck shirt (P595); On Him: 3/4-sleeved washed button down shirt (P1,595)

MAD WORLD. On Him: 3/4-sleeved washed button down shirt (P1,595)

COCKTAIL TALES. On Her: Cropped batwing top with cartoon print (P545); On Him: Striped graphic tee (P695)

SOAP OPERA. On her: Graphic tank (P695) ; On Him: Plaid long-sleeved shirt (P1,695)

HIS & HER'S. On Her: Printed white boyfriend shirt (P1,695); On Him: Long-sleeved white shirt with Kenkoy embroidery (P1,695)

IT TAKES TWO. On Him: Printed tee (P695); On Her: Black cropped button down shirt (P1,195)

EDGE OF GLORY. White cropped buttondown shirt (P1,195); Black buttondown romper with embroidery (P1,795)

GOIN' SOLO. On Him: Graphic tee (P695)

On the other hand, to celebrate the launch of Tony Velasquez’ Kenkoy, SOLO brings back the much anticipated and bigger Online Model Search 2012, now on its third year. After they successfully launched Jaggy Tallada and Jhonna Flor as 2010’s grand winners and Mehran Khaledi and Phoebe Rutaquio as 2011's grand winners, SOLO is currently on search for two new faces to be unveiled in 2012.

Check out www.solo.com.ph/modelsearch2011 for contest details. All participants wearing any apparel from the Pinoy Cartoonist Memorabilia featuring Kenkoy are to submit their creative photo entries embedded with graphic elements available for download via the website. Early submissions get rewarded with special prizes from SOLO. Everyone can register on the contest site to submit entries and/or just vote. And this year, they’re giving away prizes to lucky voters as well. SOLO will randomly pick 3 voters per month (September – November) to win Gift Certificates. Model Search starts September 1 and ends November 30.  For more details about the modelsearch visit Solo’s website, Facebook and Twitter pages.



Photography: Doc Marlon Pecjo
Styling: Teej Nepomuceno
Makeup: Bobby Carlos
Hair: Jim Guerrero
Models: Mehran Khaledi & Phoebe Rutaquio

1 comment:

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