Thursday, August 18, 2011


Inspired by the continuous change in the lifestyle of today’s working professionals, retail brand MEMO tackles the dynamism of the modern city landscape with a new collection dubbed as "THE URBAN CHRONICLES". It offers versatile pieces and refined separates that reflect the smart casual looks for everyday elegance in the office or on the go. 

The collection kept in mind personality and incorporated three of fashion’s hottest dictations – smart layering, subtle color infusion and sartorial touches. In a pictorial that captures the bustling urban jungle, success is definitely for the driven, and those who wear MEMO.

For women, geometric shift dresses that can go from day to night are layered with waist coats and trenches when the cold temperatures start to set in. Subtle use of accessories like slim belts, dark shades and structured bags finish the look for the women on the way to the top.

For men, smart shirts coupled with smart blazers atop straight-fitted pants take them from the high street all the way to the board room. Knit shirts, zippered jackets and vests are also layered with key workwear items that can be pulled better with slim neckties, rectangular bags and leather belts.

CHIC IN THE CITY. Be seen and be noticed among the crowd in elegant shift dresses layered with nice coats. 

FULL ENTOURAGE. Smart layering is the key to modern day workwear.

MEN ABOUT TOWN. Keep your clothes simple and comfy after long hours of work.

RUSH HOUR. Move in haste with sartorial appeal.

Check out or like their Facebook page (Memo clothing). Or follow them on Twitter (memo_fashion).

NOTE: All pictures came from MEMO's Facebook account.


  1. You have a nice blog concept here, I like some of useful and helpful info you posted. Keep it up.

  2. @henry: wow thanks a lot! i am super flattered! glad u like my blog posts. more more more! :-)